Project summary
- Speculatively reviewed the client's land holdings and alerted them to the fact that development could be a possibility due to the position of the Local Plan
- Instructed thereafter to provide advice on paths available to planning permission and maximising value
- Marketed the site to strategic developers
- Instructed to promote the site and submit a planning application
- Following consent, marketed the site for sale to maximise value
Solution
- Provided expert advice on the viability of residential planning permission
- Created, managed and gave expert advice on the tender of the site to promoters
- Create a cost-effective marketing campaign to appeal to a broad market of residential developers; in-line with the secured planning consent
- Provided traditional marketing, on-line and e-marketing solutions to targeted markets
Benefits
- Secured planning permission and negotiated 0% on site affordable housing, but with significant funding for public services
- Sold unconditionally, despite market insecurities following EU referendum, for circa £12 million
- Achieved in timescales well in advance of those first targeted
