Services
Turning a plot into someone’s home
Our main objective is to maximise the value of every site and deliver a faultless experience for our clients.
Combining technical (planning) skills with a fundamental understanding of how to maximize GDV (Gross Development Value), as well as how to optimize the development potential of every site is what our Planning team does best.
We have an extensive ‘New Homes’ capability. This means our planners have a profound understanding of the legislative and regulatory frameworks which developers and housebuilders must comply with, as well as the impact economic, environmental and social factors could have on clients’ and Planning Authorities’ decision-making process.
Our pragmatic approach is underpinned by a deep understanding of planning law, national agendas and local knowledge.
By assessing and evaluating all the options, as well as developing a thorough understanding of your brief (from optimum density rates to analysis of the impact on local amenities), we will be able to provide clear, practical advice and the options open to you.
Our ultimate objective is to obtain planning consent which meets your strategic, financial and operational objectives.
A critical part of our planning and development process will be to ensure that your environmental/Natural Capital goals are met. This is what sets us apart from our peers.
Whether developing a greenfield or brownfield site, we have the skills, experience and expertise to help you progress from conception to breaking ground.
Click here to find out more about Natural Capital and our Natural Capital capability.
We have been advising landowners for almost 200 years, which is why we are one of the country’s leading advisors on acquiring land for development purposes.
We advise landowners on how to unlock their assets to realize its full development potential. This has led to us becoming a unique resource for developers and house builders because we identify potential opportunities, often before they come to market.
However, given our deep ethical heritage, we always secure the best and most equitable terms for all stakeholders. This is what underpins our proven track record.
Our experience lies in adding value throughout the lifecycle of a transaction. Our regionalist specialists:
We will also work seamlessly with our New Homes specialists to ensure your priorities are always at the forefront of everything we do - from inception to completion on the sale of the last property on a development.
A ‘brand’ is more than a logo. It must resonate with a target audience, reflect the company’s values, be a catalyst to meet commercial targets, and imply ‘quality’.
That is why the ‘brands’ we create reflect the personality of the development, through the choice of colour, imagery, and typeface and are always aligned with the developers’/house builders’ own brand values and positioning.
Once created, we develop a complete creative strategy for all applications including:
But a brand is more than just contemporary graphics and compelling images. It is about the tone of voice (at times formal, at times conversational but always professional) and the ‘message strategy’.
We will work with your in-house team to ensure that what we create resonates with prospective purchasers and rises above the noise of the marketplace.
Making a compelling case for your development is what we do best.
Developing strategic marketing plans and campaigns is a critical part of our offer.
The core objectives of every new home’s marketing campaign are:
At the heart of every successful campaign is data - data concerning the target audience. Our profiling protocols ensure that we reach the right audience, with the right message, at the right time.
As part of this process, we interrogate our own database, as well as available independent data to select the prospects with the right profile – in terms of age, income level, purchasing criteria, property requirements, and location specifications. This allows us to tailor the campaign strategy.
We also look at psychographic segmentation ie personality factors (such as lifestyle, attitudes concerning their expectations of their dream home and interests) and match them to the features and benefits of each development.
Although the marketing mix of each campaign is different, the core tactical elements will always include:
If a new development does not have a show home, we take stunning images of the ‘naked’ room and, using CGI, can create lifestyle tableaus to promote the property. This can also be done from the working drawings, either prior to or during the construction process.
If the surrounding landscape and area are USP’s to the development or property, we use drones (for aerial footage), to capture the ‘ambiance’ and lifestyle offering which many seek and further promote this within our brochures, online entries and marketing campaigns.
Finally, developing the right ‘message strategy’ is the bedrock of a successful campaign. It has to be aligned with the target audience’s buying requirements.
To maximize the potential of each site, we know that success boils down to a simple equation: find the right buyers on the right terms.
That is why we offer every New Homes client a national service tailored to their specific requirements.
We support in-house teams and, when required, market properties on behalf of clients. Irrespective of which route a client opts for, the cornerstones of our service include:
Whether marketing a single asset or multiple plots, the quality of our delivery remains the same.
Our focus on service is underpinned by bespoke reports, market insights, and appraisal analysis.
We have been selling new homes for almost 100 years, which is why we know that:
This is the service we offer every New Homes client.
Discover your dream home within the pages of our comprehensive brochure
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