Project summary
- Speculatively alerted client to development potential
- Explored and provided planning consultation
- Sourced strategic promoters to gain residential planning permission
- Negotiated with the promoter to provide the most advantageous deal for the landowner
- Create a sale that would maximise value for the client
- Prepared a comprehensive information pack for potential purchasers of the site and provided information in an on-line data room
Solution
- Thorough land appraisal compiled to decipher the viability of residential development
- Created, managed and gave expert advice on a tender of the site to strategic developers
- Gave advice constantly throughout the planning and promotion of the scheme
- Considered and defined an appropriate pricing strategy
- Created a cost-effective marketing campaign to appeal to a broad market of residential developers
Benefits
- Sale value maximised and anticipated value beaten by over 30%
- Much needed dwellings provided for the locality
