Project summary
- To advise on the sale of this extraordinary ‘hideaway’ in order to ensure that all target markets were covered
- To find a sale solution that would maximise sale proceeds whilst preventing failed transactions that fall through due to the unusual nature of the building
Solution
- Detailed investigation into the Title, access/use restrictions and construction characteristics of this unique building
- Pre-sale property report and health and safety audit
- Sale by informal tender
- Comprehensive marketing campaign targeting regional, national and international purchasers
- Creation of online data room to handle property and legal documentation
Benefits
- Marketing strategy heavily focused on PR and social media to reach the broadest target audience. Numerous high quality viewings resulted
- Informal tender process created competitive bidding environment and allowed all offers to be assessed on an even basis
- Enhanced pre-sale due diligence created a platform for swift exchange of contracts
- The sale was a great success with a result significantly in excess of the £675,000 guide price
